Marketing Strategy & Consulting

Stop Guessing

It's easy to spend money on marketing.

It's harder to know whether you're spending it on the right things.

Day Dreams can help make sense of where you are now, what you're trying to accomplish and what opportunities are actually worth pursuing.

Sometimes that means improving something you're already doing.

Sometimes it means trying something completely different.

And sometimes the best advice is to stop doing something altogether.

What We Can Help With

Marketing strategy can look very different depending on the goal.

That might include:

• Marketing and campaign strategy
• Advertising strategy and optimization
• Product and brand launches
• Audience and customer strategy
• Offers and promotions
• Landing pages and conversion strategy
• Marketing funnels and customer journeys
• Analytics and performance reporting
• Marketing budget decisions
• Testing and experimentation
• Creative strategy
• E-commerce strategy
• Email and customer retention
• Identifying new marketing opportunities

Have a problem that doesn't fit neatly on that list? That's fine too.

Experimental. But Not Random.

We like trying things.

We just want a reason for trying them.

Day Dreams combines creative thinking with data, experimentation and existing performance to make better-informed marketing decisions.

When historical data exists, we can use it as a baseline.

When it doesn't, we can build a strategy that creates one.

The point isn't to eliminate experimentation. It's to learn from it.

Strategy Before Tactics

You don't necessarily need more ads, more content or another marketing platform.

You need to know what problem you're trying to solve.

That's why Day Dreams doesn't begin every conversation with a predetermined service.

We look at the goal first and work backward toward the strategy, message, creative, channels and measurement that make sense.

If that requires photography, video, merchandise, advertising, a landing page, analytics or something else entirely, we'll tell you.

A Plan — or Ongoing Support

Sometimes you need another perspective and a clear direction.

Other times you want someone who can stay involved as the strategy develops, results come in and new decisions need to be made.

Day Dreams can work on focused strategy projects or provide ongoing marketing support depending on how involved you want us to be.

The more support you need, the more involved we can become.